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How Artificial Intelligence is used by Intelligent Marketers

By January 11, 2019 January 28th, 2019 No Comments

Artificial Intelligence power-driven solutions are tools that carry a unique mixture of technologies like Machine Learning, Predictive Analysis, and Natural Language Processing. Nowadays, AI-powered solutions are deployed by several organizations including consumer and government markets across the world. Reports previously have proven the utilization of AI has inclined to 61% compared to earlier years. In the upcoming years, in digital market AI is the root of transform hugely.

The Artificial Intelligence has taken the market to the level where marketers are now capable to make products that be taught from the response of their users. Artificial Intelligence enables marketers to accomplish a vision formerly considered not possible to connect with each customer in a personalized & significant method.

How intelligent marketers use Artificial intelligence in their campaigns

  • Personalized Videos
  • Intelligent Email Content Creation
  • AI Powered Content Creation
  • Automated List Segmentation

Personalized Videos

Artificial intelligence (AI) can assist marketers to boost their video strategy the efficiency & help modify content to individual interests of customers’. To comprehend the content their consumer base engages with & develops videos based on these insights, intelligent marketers make use of artificial intelligence based data collection tools. Artificial Intelligence eliminates the need for creating a video, releasing it, recording user feedback & data, and then transforming it. Instead, Artificial Intelligence allows intelligent marketers to create significant content right from the get-go, thus reshuffle production & costs.

It possible for today’s marketers to test their video content & have an enhanced idea of results prior to investing in an additional broad roll out with the artificial intelligence analytics. This opportunity to test & learn was not possible prior to artificial intelligence. Artificial Intelligence enables brands to discover the suitable day hours their advertising will be most efficient, foremost to even better effectiveness.

Intelligent Email Content Creation

We’re specifically talking about sending better quality emails & increasing open rates for customers when talking about AI in email marketing.  For email marketers, artificial intelligence opens up a world of opportunities & the thought that it “learns” from earlier behavior to continuously get better. Clearly, the authentic content of the email is the volume of the campaign one time an email has been clicked on.

Now, AI automation can surely advantage email content. With superior machine learning, the bold copy of an email can be printed in an appealing fashion. Once more, artificial intelligence can attain a human-sounding email that is true to your brand’s voice. For brands, it’s significant to keep their branding reliable in order that it is identifiable & trusted by the customer.

AI Powered Content Creation

In making the work of content creators additional dexterous, natural-language generation holds superb potential. There’re numerous enormous businesses in the governmental, financial & media industries that make use of AI-generated content. Presently, machines can generate content with easy rule sets & formats for instance:

  • Sports Game Recaps
  • Profit & Loss Summaries
  • Hotel Descriptions
  • Quarterly Business Reports
  • Real-Time Stock Insights

Every AI-generated description is intended to study as though it’s written by a human. The writing style of each description & data insights relies on the formats & rules recognized by your business to most excellent serve up your viewers. Besides to content creation, AI-powered marketing tools can propose new & high-quality content for social media that your followers are expected to connect with.

Automated List Segmentation

Your email marketing software can get benefit from Artificial intelligence by gathering information regarding your subscribers. For instance, you can track that emails that are opened, which CTAs are clicked in those emails & even who visited where on your site. The data you gather is powered by artificial intelligence & enables you to generate automated segmented lists thus you can bring personalized content to your subscribers.

Artificial Intelligence enables intelligent marketers to create highly personalized customer experiences that cost considerably less than traditional high-dollar campaigns.

Eric Sharpe

Eric Sharpe

Eric bridges the gap between the technical and creative worlds. His passion is teaching technology so that it can be understood by all ages. For article features and interviews, please reach out via social media.