The key to any successful branding campaign or marketing begins with understanding your audience. And target audience initiates with a buyer personas. Thus, for successful inbound marketing, buyer personas are…
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It is no news how crucial good communication is to the success of a business, let alone of project, or product, launches. If you and your people aren’t all in…
Each year Google makes several modifications in its algorithms and recently on August 1, 2018, Google confirmed the most important algorithm updates. It was enormous and several sites saw large…
I don’t know about you, but I know I’m always more likely to work out if I have a partner or even if I tell someone close to me that…
You can’t go anywhere in this world without feeling like a data entry point. Every time you check-in on a flight or click on an advertisement, you are being tracked…
The secret is out there. Three out of four venture-backed startups fail. That’s a whooping 75% failure rate! There are many reasons for this, including leadership breakdown, inability to build…
If you have been following along on our MVP series, you already have better knowledge of hypothesis and customer discovery. After you’ve been through those tests you’ll be left with…
